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Morocco has consolidated its position among major European Union automotive suppliers, representing 4% of EU vehicle sales during the first half of 2025 according to European Automobile Manufacturers Association data. The kingdom ranks alongside China, Japan, Turkey, and South Korea as strategic partners in the global automotive value chain.
This achievement results from expanding national ecosystems built around massive investments, global manufacturer presence, and export-oriented strategies. While global economic conditions show deceleration, Morocco continues advancing in automotive manufacturing through enhanced industrial capacity and growing export performance.
European production maintains balance between internal manufacturing and imports, with Germany leading at 20% market share followed by Spain, Czech Republic, and France. However, increasing third-country weight gradually modifies traditional equilibriums within European automotive markets.
Global automotive production reached 37.7 million vehicles during the first half of 2025, representing 3.5% growth according to ACEA. Asia, particularly China, continues dominating the sector with over 60% of global production. Beijing produced nearly 13 million vehicles, benefiting from incentive policies, financing facilities, and recovering internal demand.
Conversely, European production declined 2.6%, including 2.8% decrease for the European Union. North America recorded 4.6% reduction while South America demonstrated 6.3% growth driven by Brazil through new fiscal measures and Chinese manufacturer establishment.
The Middle East and North Africa region contracted 3.5% to 890,000 units, with Iran most affected by 6.5% decline due to weak demand and regional tension disruptions. Morocco distinguished itself with 1.3% growth driven by industrial capacity expansion and export progression.
Regarding European imports, China maintains dominance at 17.6% of total value worth 6.2 billion euros, ahead of Japan at 15.3% and United Kingdom at 14.6%. Chinese import volumes surged 36% to 465,000 units, representing over one-quarter of non-EU entries.
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