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Rabat – Moroccan blueberry exports to Canada have reached a record high, marking another milestone for the country’s fast-growing berry industry. According to EastFruit, Morocco exported 1,900 tons of blueberries to Canada between July 2024 and June 2025, worth more than $19 million.
This is almost double the amount shipped during the previous season and 17 times higher than three seasons ago. The average annual growth rate of Moroccan blueberry exports to Canada has reached nearly 160%, setting a new record in trade between the two countries.
Although Morocco first exported blueberries to Canada back in 2008, the trade did not continue consistently. It wasn’t until the 2021-2022 season that Morocco began sending regular shipments again, making Canada a relatively new but promising market for Moroccan producers.
Morocco has rapidly grown in blueberry exports in recent years. In the 2023-2024 season, it exported around 67,300 tons of fresh blueberries, a 25% increase from the previous season.
Its acreage for berry cultivation (blueberries, raspberries, etc.) has also been increasing; Morocco aims by 2030 to reach 100,000 tons of blueberry exports and expand its cultivated area.
Production conditions have improved in Morocco, as the country is using more modern farming practices, expanding regions, improved varieties, and better nurseries. It has also benefited from favorable climate windows, which allow harvests at times when European supply is low.
Alongside the success, there are several issues that are arising, which could threaten or complicate the growth. In regions like Agadir, water is becoming scarce. While the berry sector requires less water than other fruit crops, water consumption is still significant.
Extreme weather like very high temperatures and strong winds shifts growing seasons, sometimes delaying flowering or harvesting and affecting yield.
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