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Mohammedia – Morocco’s Agency for Investment and Export Development (AMDIE) has published its 2024 activity report, presented at the agency’s 10th Board of Directors meeting on September 10, 2025. Chaired by Minister Karim Zidane, the session approved AMDIE’s results in investment attraction and export promotion, marking a year of significant progress for the Moroccan economy.
The agency’s work continues to follow the directives of King Mohammed VI, who has emphasized Morocco’s role as both an investment hub and a competitive global export platform.
This approach links economic reforms with inclusive growth, the green transition, and job creation, especially for youth and for Moroccans abroad.
In 2024, AMDIE launched an ambitious promotion campaign, carrying out 114 initiatives across 26 international and national markets. These actions helped strengthen Morocco’s global visibility and sparked new strategic partnerships.
The agency also received 129 visits from foreign delegations representing 34 countries. Many of these missions focused on the automotive sector, which remains Morocco’s flagship industry, but rising interest was also seen in textiles, energy, and mining.
Together, these visits showcased Morocco’s advantages in infrastructure, skilled labor, and geographic position.
The year was also marked by strong investment commitments. The National Investment Commission met four times and approved 131 agreements covering both public and private projects. These projects represented nearly MAD 200 billion ($22.25 billion) in planned investment, highlighting investor confidence in Morocco’s long-term strategy.
Beyond large-scale industry, the report noted growth in sectors such as renewable energy, aeronautics, pharmaceuticals, and tourism, all seen as key to Morocco’s future competitiveness.
Exports were another major focus. Through the programs “Export Morocco Now 2024–2026” and “Export Morocco Now Women,” AMDIE supported 312 companies and cooperatives.
Assistance included 68 promotional activities in 28 markets, aimed at giving Moroccan businesses wider access to global buyers. These programs also underline the government’s priority of supporting female entrepreneurs and small producers as part of inclusive economic development.
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AMDIE also expanded its engagement with the Moroccan diaspora. More than ten countries hosted meetings and webinars in 2024, designed to connect professionals abroad with opportunities in their home country.
By mobilizing diaspora expertise and networks, Morocco can create a stronger bridge between global markets and its national economy.
Looking ahead, AMDIE will continue implementing its 2024–2026 roadmap, centered on four priorities:
- Comprehensive support for investors, both national and foreign, with special focus on Moroccans living abroad.
- Stronger backing for exporters and diversification of foreign markets.
- Development of trade fairs and exhibitions as platforms for international promotion.
- Growth of economic activity zones to attract businesses and foster regional development.
The 2024 results confirm Morocco’s progress toward building a more resilient, competitive, and sustainable economy.
By combining targeted promotion, investment facilitation, and export support, AMDIE is positioning Morocco as one of the most dynamic destinations for global investors and traders in Africa and beyond.
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