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Morocco’s tourist arrivals rose 15% to 13.5 million by the end of August 2025, the tourism ministry said.
In July and August, 4.6 million tourists visited the Kingdom, a 6% year-on-year growth, it said.
Three million Moroccans living abroad (MREs), up 13% from the previous summer, drove the surge in arrivals.
Notably, Morocco’s performance stands in contrast to global trends. While the World Tourism Organization (UN Tourism) projects a modest 5% growth in international tourism for 2025, Morocco’s figures demonstrate a much stronger recovery and expansion.
In 2024, 17.4 million tourists, a record number, visited the country.
Morocco has been diversifying its offer, expanding the hotel industry and opening new air routes to major tourist emitting markets as it expected the number of arrivals to increase to 26 million by 2030, the year it will co-host the World Cup.
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