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Morocco’s automotive market experienced robust growth in July 2025, with new vehicle sales climbing 38.6% year-over-year to nearly 20,000 units, according to the Association of Vehicle Importers in Morocco (AIVAM).
The impressive performance was driven by strong rebounds across both passenger vehicles (VP) and light commercial vehicles (VUL). Passenger car sales jumped 39.4%, while commercial vehicle sales rose 32.1%. Total sales reached 19,713 units compared to 14,219 in the previous year.
Several brands posted exceptional growth rates. Nissan led with a spectacular 566% increase, rising from 45 to 300 units sold. Mahindra surged 142.9%, while MG grew 93.3%, reinforcing its competitive positioning in the Moroccan market. Premium brand MINI expanded 140%, strengthening its presence in the accessible luxury segment.
Market leader Renault consolidated its position with 2,672 units sold, representing 51.8% growth and maintaining a 15.1% market share. Dacia held second place with 12.8% market share, followed by Peugeot (7.6%), Hyundai (6.9%), and Volkswagen (6.4%). These top brands collectively control over 55% of the passenger vehicle market.
Asian manufacturers demonstrated strong momentum, with Kia, Nissan, and MG benefiting from competitive models, aggressive pricing strategies, and improved product positioning.
The premium segment, including Mercedes-Benz, Lexus, and Porsche, showed moderate but steady growth, particularly in major urban centers.
In the commercial vehicle sector, Renault dominated with 16.1% market share, followed by DFSK (13.4%) and Ford (10.3%). The data reveals growing penetration by Asian manufacturers in the VUL segment while European brands maintain strong positions through specialized offerings for professional and fleet customers.
Import trends show stronger growth for completely built-up (CBU) vehicles over locally assembled (CKD) units, though local assembly remains strategically important for cost reduction and industrial development.
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