Samsung Electronics has officially unveiled its complete 2026 television lineup, introducing its latest Micro RGB, OLED, Neo QLED, Mini LED and UHD models to consumers worldwide. The launch coincides with Samsung’s 20th consecutive year as the world’s leading TV brand, reinforcing its commitment to innovation through artificial intelligence.
The 2026 lineup significantly expands AI-powered features across more television models, delivering smarter entertainment and more personalized viewing experiences.
One of the biggest innovations is the introduction of Vision AI Companion (VAC) across all 4K and higher-resolution TVs. The platform combines Bixby, Perplexity and Microsoft Copilot to help users discover content faster, receive intelligent recommendations and simplify everyday interactions.
According to Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, the new lineup establishes a new global benchmark for AI-powered televisions by transforming TVs into intelligent companions that go far beyond traditional entertainment.
Samsung AI TVs feature several advanced technologies, including AI Upscaling Pro, which enhances lower-resolution content in real time, AI Soccer Mode for an optimized football viewing experience, and AI Sound Controller Pro, which automatically adjusts dialogue and sound effects for greater immersion.
The premium Micro RGB series, available in sizes up to 115 inches, incorporates Micro RGB Technology, Micro RGB AI Engine Pro, Micro RGB HDR Pro, and Glare Free technology, delivering outstanding brightness, accurate colors and AI-enhanced picture quality. The flagship R95H model has received Germany’s Safety for Eyes and Circadian Rhythm Display (CRD) certifications from VDE.
Samsung’s 2026 OLED lineup, including the S95H, S90H and S85H, combines deep blacks, vibrant colors and premium gaming performance. Glare Free technology is now available on both the S95H and S90H, while the flagship model also features Pantone Validated ArtfulColor, Art Store, and the elegant FloatLayer design.
Samsung continues expanding its lifestyle TV concept with The Frame, now available in sizes up to 98 inches, providing access to more than 5,000 artworks while blending seamlessly into home interiors.
The Neo QLED and Mini LED series also benefit from cutting-edge AI technologies such as Quantum Mini LED, 4K Upscaling, the NQ4 AI Processor, and Motion Xcelerator with refresh rates of up to 144Hz, ensuring smoother sports broadcasts and gaming performance.
Samsung is also expanding its audio lineup with Music Studio 7 and Music Studio 5, featuring Dolby Atmos®, Q-Symphony, and AI Dynamic Bass Control for a more immersive listening experience.
Meanwhile, Samsung TV Plus has surpassed 100 million monthly active users, offering thousands of free on-demand movies and TV programs across Samsung TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators.
The 2026 TVs also support Google Cast™ and introduce new Google Photos™ integration, allowing users to display personal memories directly on the big screen.
Samsung confirmed that its entire 2026 AI TV lineup, including Micro RGB, OLED, Neo QLED, Mini LED and UHD models, will be available through authorized retailers and Samsung.com.