The company strengthens its position as a technology icon among Moroccan consumers, according to the Brand Africa 100 ranking.
Casablanca, June 19, 2026 – Samsung Electronics has been named the “Most Admired Electronics Brand in Morocco” in the 15th edition of the Brand Africa 100 | Africa’s Best Brands ranking, the benchmark study that measures consumer perceptions, trust, and admiration for brands across Africa.
In Morocco, the survey was conducted by Integrate Consulting, a Kantar company, among 1,000 consumers without the use of a predefined brand list. This methodology identifies the brands that spontaneously enjoy the highest levels of trust, admiration, and pride among Moroccan consumers.
The award reinforces Samsung Electronics’ position as a leading force in technological innovation in Morocco and reflects the strong relationship of trust the company has built with consumers throughout the Kingdom over the years.
Hongseok Lee, President of Samsung Electronics Maghreb, said:
“We are extremely proud to be recognized as the most admired electronics brand in Morocco. This award reflects the trust Moroccan consumers place in our brand and their connection to our vision of innovation. It also encourages us to continue our mission of making cutting-edge technologies accessible to more people and delivering richer experiences to our customers across the Kingdom.”
Strong Presence Serving Moroccan Consumers
This recognition reflects Samsung’s long-standing leadership in the Moroccan market. Through a comprehensive portfolio of smartphones, televisions, home appliances, and connected solutions, the brand supports millions of consumers in their daily personal and professional lives.
Samsung also continues to enhance customer experience through an extensive distribution network, accessible after-sales services, and initiatives designed to make innovation more available to everyone.