A boycott campaign targeting meat and several food products was launched in Morocco on May 4, 2026, amid rising prices of basic goods, particularly meat, which has reportedly exceeded 150 dirhams per kilogram.
According to circulated calls, the campaign includes various types of meat, as well as chicken, turkey, and eggs, with the possibility of expanding to other products.
Organizers describe the initiative as a peaceful and non-political action aimed at expressing rejection of high prices and defending purchasing power, while emphasizing collective commitment.
The campaign comes amid discussions about rising food prices, along with reports of possible supply chain disruptions and concerns related to speculation.
It aims to send a message to economic actors that consumers can influence the market through organized collective behavior.
Calls also stressed avoiding negative impacts on small traders and maintaining stable supply.
Many citizens have expressed support for the initiative, while others highlighted the importance of solidarity.
Similar experiences in other countries were referenced, where collective boycotts contributed to price decreases.
Overall, the campaign reflects concerns over rising prices, with attention on its potential market impact.