Northern Morocco’s coastal cities are experiencing exceptional demand for holiday rentals at the beginning of July, fueled by the arrival of domestic vacationers and the launch of the Marhaba operation for Moroccans living abroad. The surge in visitors has significantly increased rental prices, particularly in M’diq, Fnideq and Martil.
Apartments located near the beach or offering amenities such as swimming pools, secure parking and modern residential complexes are commanding the highest prices. Online booking platforms currently list more than 5,000 active properties in the M’diq-Fnideq area, with an average occupancy rate of around 46 percent and an average daily price of approximately 900 Moroccan dirhams. However, prices rise considerably during the peak summer season.
In Marina Smir, Kabila and Tamuda Bay, beachfront apartments can reach around 1,500 dirhams per night, while many property owners require bookings of at least one full week.
Martil continues to offer more affordable accommodation, with prices ranging from 350 to 1,300 dirhams depending on location and facilities, making it an attractive destination for families seeking lower holiday expenses.
At the same time, a significant portion of seasonal rentals is arranged through informal brokers and messaging applications, raising concerns about pricing transparency, legal guarantees and the accuracy of advertised properties.
Tourism professionals expect occupancy rates to reach full capacity during the second half of July, prompting many visitors to choose Tetouan as a more economical base while enjoying the northern coastline.