Cafés and restaurants across Morocco have begun preparing to broadcast matches from the 2026 FIFA World Cup, which will be hosted by the United States, Canada and Mexico, despite the significant time difference between Morocco and the host countries.
Industry professionals say that several matches scheduled during late-night and early-morning hours may create operational and logistical challenges for establishments planning to remain open for live broadcasts.
Representatives of the sector indicated that particular attention will be given to Morocco national team matches, which are expected to attract strong public interest and large audiences throughout the tournament.
They also noted that broadcasting games played at very late hours requires additional staffing, extended operating hours and higher operating costs, factors that may limit the ability of some venues to show every match.
As anticipation grows ahead of the tournament, business owners are waiting to assess the level of customer demand for late-night broadcasts and the overall impact of the World Cup schedule on their activities.