The French magazine Pleine Vie highlighted the growing popularity of the city of Chefchaouen, often referred to as the blue pearl, noting that it is gradually emerging as a symbol of sustainable tourism.
According to the publication, the city is attracting an increasing number of travelers seeking calm, preserved landscapes, and authentic experiences, reflecting a broader shift toward more environmentally conscious destinations.
Chefchaouen is described as aligning with these trends by offering a blend of heritage, nature, and tranquility, making it an alternative to crowded global tourist destinations.
The article also points to its location in the Rif Mountains, surrounded by green hills, forests, and valleys, which enhances its natural appeal.
Visitors can engage in activities such as hiking and scenic walks, complementing the exploration of the historic medina.
The magazine further emphasizes the city’s cultural and historical richness, shaped by Andalusian and Mediterranean influences.
It concludes by noting the role of local craftsmanship, with markets offering handmade goods that contribute to the authenticity of the visitor experience.